Have you ever travelled on Indian Trains? You might be thinking what kind of question it is. Actually, I would like to draw you to certain instances. Many of us have encountered with peculiar unique sounds like “Chaaaaaaaaaai bolo Chaaaaaai” on trains. This is a most effective way to get spotted in traditional marketing. Grabbing attention is the key to promote you anywhere. To grab attention, they use (tea vendors) an exclamatory form of communication. Here the role of creativity starts. It is a continuing process with betterment at every step till......

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