In today’s times, if you own a business and you are notadvertising it on Facebook, then you are missing out on a major share of prospective buyers. That is the normal consensus as well as reality of today’s global online market. Everyone we know is on Facebook. In fact, ours news feeds are filled with companies and brands advertising about their wares, announcing sales and discounts! Now, running an ad on Facebook is thus advisable to all the businesses. However, Facebook’s ad metrics for business owners has always come under flak for......

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